b'More than having a great product, it takes a strong marketing strategy. Your marketing budget is like the gas in your car, says Mahan. Its the only way your product is going to go. If you dont have gas in your car, its going to sit there. And, if you dont have a marketing budget, your product is going to sit there.Promoting brand awareness through an extensive marketing campaign, the Georgia Grown brand signifies the products quality. At the same time, the logo assures consumers that the product is licensed and safely produced.Small food and beverage entrepreneurs are part of Georgias robust agricultural industry, representing more than $74 billion in economic impact. Focal Point: The massiveEconomic prosperity returns to the local community when 14-foot-tall Coca-Cola bottle isthese products are produced, Mahan says. The more on full display at the new Coca- participation and products that come to market, the more Cola Bottling Company UNITEDeveryone benefits and gains from the exposures.plant in Tifton, Georgia.A full service electrical contractor with locations in: Atlanta, GAMacon, GAStatesboro, GA Valdosta, GASiler City, NCJackson, TN 229.244.9288www.aceelectric.net FOLLOW US ON SOCIAL MEDIA 26 SG MAGAZINE| WINTER 2022 BUSINESS + CULTURE27'