{"id":458,"date":"2017-04-23T21:35:02","date_gmt":"2017-04-24T01:35:02","guid":{"rendered":"http:\/\/sgamag.com\/?p=458"},"modified":"2017-09-15T11:16:13","modified_gmt":"2017-09-15T15:16:13","slug":"thomasville-center-for-the-arts-focused-on-building-a-creative-community","status":"publish","type":"post","link":"https:\/\/sgamag.com\/index.php\/2017\/04\/23\/thomasville-center-for-the-arts-focused-on-building-a-creative-community\/","title":{"rendered":"Thomasville Center for the Arts: Focused on Building a Creative Community"},"content":{"rendered":"
\"\"

Thomasville Center for the Arts staff photo. (Photo contributed by TCA)<\/em><\/p><\/div>\n

A city of approximately 18,000, Thomasville is known for its historic homes, hunting plantations, array of roses, and deep devotion to the arts.<\/p>\n

Like many cities\u2014large and small\u2014Thomasville has cherished a rich history of arts and culture. In 1986, a group of ardent preservationists and community leaders campaigned to purchase and renovate the old East Side Elementary School, which was constructed in 1915 and closed its doors in 1975.\u00a0 When the doors opened again a few years later, the historic school became the permanent home to the Thomasville Cultural Center, a place for art, theatre, dance, and educational programs for children and adults.<\/p>\n

While the cultural center had an important place in Thomasville\u2019s community, there was opportunity to connect to a broader audience.<\/p>\n

In 2010, the cultural center\u2019s board hired consultant Michele Arwood to help develop a strategic plan that would redefine the center\u2019s mission.<\/p>\n

\u201cWe went through the planning process with no real expectation of what was going to transpire,\u201d said Arwood, who worked in marketing and business planning for creative enterprises and non-profit organizations. \u201cIt was an opportunity to rethink everything\u2026and when you have an opportunity like that, you can get really creative.\u201d<\/p>\n

Starting with the discovery phase, Arwood met with donors, foundation leaders, city officials, and other stakeholders. The discussions centered on what the arts represented to the community.<\/p>\n

\u201cThrough the discovery phase we learned there was a perception that the center was serving a narrow segment of our market,\u201d Arwood said. \u201cIt was clear there was a need and desire to expand the arts to the broader community.\u201d<\/p>\n

The Cultural Center building had become synonymous with the arts, and the community felt a historical connection with the school.<\/p>\n

\u201cPeople knew about the center and its history,\u201d Arwood said. \u201cHowever, there wasn\u2019t an awareness of what was happening inside the building. They knew about the Plantation Wildlife Arts Festival, which is our anchor program, and the performances presented by Thomasville Entertainment Foundation, but that was basically all they knew.\u201d<\/p>\n

With a strategic plan developed, the center began a rebranding effort and shifted its mission to include a greater focus on the arts throughout the community and changed its name to the Thomasville Center for the Arts (TCA).<\/p>\n

\"\"

Michele Arwood, TCA executive director.<\/em><\/p><\/div>\n

Arwood said that the new name and brand allowed the center to say, \u201cWe heard you and we are ready to leverage the arts to make a difference.\u201d<\/p>\n

The TCA now has a greater focus on art education for children, public art, festivals, an artist-in-residence program, and exhibitions to promote economic growth.<\/p>\n

\u201cWe became very specific on what projects or programs we selected,\u201d said Arwood, who became TCA\u2019s executive director. \u201cWe shifted from focusing on what we do to why we do it. When we began to focus on the ‘why’, everything began to change.\u201d<\/p>\n

Located next to Scott Elementary School, TCA formed a partnership with the Thomasville City Schools to offer art education programs to their students.<\/p>\n

When students now enter the TCA building, they are engaged in the visual arts, theatre, dance, and music.<\/p>\n

\u201cSeven years ago our building was quiet for most of the day,\u201d Arwood said, \u201cand now when you enter our doors you hear children singing and performing. They have brought life back into the building.\u201d<\/p>\n

The TCA has more than 10 programs directly related to art education for children, including visiting artists in the schools, art exhibits, theatre presentations, summer camps, and free art workshops throughout the year.<\/p>\n

Art exhibits and festivals are an integral part of TCA\u2019s efforts to enhance the community through the arts. For 22 years, the Plantation Wildlife Arts Festival has been a signature event. More recently, the center added Due South, which is a music festival gaining in popularity.<\/p>\n

The artist-in-residence program provides an opportunity to bring a fresh art perspective to South Georgia. Resident artists, many who come from across the U.S. and internationally, are granted space to use for artistic collaboration, sharing, and presentation of their artwork as part of a local exhibit. The artists also visit the local schools to share their artistic experiences.<\/p>\n

Arwood said one of the most successful outcomes of the strategic plan has been the integration of the arts to spur economic growth in Thomasville\u2019s downtown area.<\/p>\n

In 2014, a charrette \u2014 brainstorming session commonly used by architects and designers\u2014was held to develop plans for an area of downtown that would become known as the \u201cCreative District.\u201d<\/p>\n

The three-day charrette was a collaborative effort of the Thomasville Planning and Zoning Department, Thomasville Main Street and Tourism, Thomasville Landmarks, and the Center for the Arts.<\/p>\n

\u201cThe development of the Creative District was an intentional way to revitalize this part of downtown,\u201d Arwood said. \u201cTCA also opened Studio 209 in the new district to stage artistic events, provide for adult art studios and to house the artist-in-residence program.\u201d<\/p>\n

The Creative District is helping to create a \u201csense of place\u201d and has already begun to attract new businesses and enhance the arts throughout downtown.<\/p>\n

\"\"

Darlene Crosby Taylor, TCA’s public <\/em>art and exhibition director, stands in front of a commissioned sculpture piece she designed for TCA’s 209 Studio. The piece was carved from a 5,000-gallon water tank Taylor found at the junk yard.<\/em><\/p><\/div>\n

Purpose + Passion<\/strong><\/p>\n

With the 2010 strategic plan completed, TCA is ready to launch its next plan.<\/p>\n

\u201cThe last plan was very much about maturing into a meaningful, impactful, and fiscally minded organization,\u201d Arwood said. \u201cWe now have a great foundation. The difference is that over the last six years we have focused on enriching the community through the arts. Now we are focused on being a center of inspiration and a catalyst for new initiatives.\u201d<\/p>\n

Arwood said the new strategic plan is based on four core values\u2014connect, collaborate, create, and culture.<\/p>\n

\u201cEvery program has to meet and celebrate the core values,\u201d Arwood said. \u201cIf it doesn\u2019t, then we know it\u2019s not on mission or we must redesign it for deeper impact.\u201d<\/p>\n

In addition to the core values, the new strategic plan has three primary pillars\u2014art education, artistic expression, and creative economy.<\/p>\n

Arwood said at the heart of TCA\u2019s success is its talented creative team, which includes 10 full-time and five part-time employees with responsibility for operations, fundraising, marketing, events, artist programming, and education.<\/p>\n

\u201cWe hire people who are passionate thinkers and creators,\u201d Arwood said. \u201cWe look for people who want to make a difference in our community and aren\u2019t afraid to try something new. Surprisingly, some of the coolest and most impactful ideas come from the people who are not necessarily trained in a specific area.\u201d<\/p>\n

Arwood uses the example of the center\u2019s public art and exhibition director Darlene Crosby Taylor.<\/p>\n

\u201cShe was a successful architect who was ready to try something different,\u201d Arwood said. \u201cWow, when you get an architect with a passion for public art\u2014well, just stand back and watch.\u201d<\/p>\n

Arwood describes the TCA team as \u201cbig thinkers,\u201d and said she doesn\u2019t always hire the person with the most experience.<\/p>\n

\u201cI want to hire people who are inspiring, fun to work with and great creators,\u201d Arwood said. \u201cI care more about that than where they come from or what\u2019s on their resume. Honestly, I see people thrive more when they are challenged to come up with a new solution without the baggage of doing it the way it\u2019s always been done.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

A city of approximately 18,000, Thomasville is known for its historic homes, hunting plantations, array of roses, and deep devotion to the arts. Like many cities\u2014large and small\u2014Thomasville has cherished a rich history of arts and culture. In 1986, a group of ardent preservationists and community leaders campaigned to purchase and renovate the old East […]<\/p>\n","protected":false},"author":3,"featured_media":578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[],"class_list":["post-458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"yoast_head":"\nThomasville Center for the Arts: Focused on Building a Creative Community - South Georgia Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sgamag.com\/index.php\/2017\/04\/23\/thomasville-center-for-the-arts-focused-on-building-a-creative-community\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thomasville Center for the Arts: Focused on Building a Creative Community - South Georgia Magazine\" \/>\n<meta property=\"og:description\" content=\"A city of approximately 18,000, Thomasville is known for its historic homes, hunting plantations, array of roses, and deep devotion to the arts. 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