{"id":3175,"date":"2020-12-06T19:13:18","date_gmt":"2020-12-07T00:13:18","guid":{"rendered":"https:\/\/sgamag.com\/?p=3175"},"modified":"2021-05-06T09:25:00","modified_gmt":"2021-05-06T13:25:00","slug":"pivoting-to-success-how-small-businesses-adapt-and-change","status":"publish","type":"post","link":"https:\/\/sgamag.com\/index.php\/2020\/12\/06\/pivoting-to-success-how-small-businesses-adapt-and-change\/","title":{"rendered":"Pivoting to Success: How Small Businesses Adapt and Change"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div id=\"attachment_2249\" style=\"width: 204px\" class=\"wp-caption alignleft\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2249\" data-attachment-id=\"2249\" data-permalink=\"https:\/\/sgamag.com\/index.php\/2019\/06\/21\/what-is-agritourism-and-who-are-the-beneficiaries\/walt-moore-copy-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/sgamag.com\/wp-content\/uploads\/2019\/06\/walt-moore-copy-1.jpg?fit=1500%2C2100&amp;ssl=1\" data-orig-size=\"1500,2100\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;11&quot;,&quot;credit&quot;:&quot;Paul Leavy&quot;,&quot;camera&quot;:&quot;Canon EOS 5D Mark II&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1432024749&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;135&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.008&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"walt moore copy\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/sgamag.com\/wp-content\/uploads\/2019\/06\/walt-moore-copy-1.jpg?fit=214%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/sgamag.com\/wp-content\/uploads\/2019\/06\/walt-moore-copy-1.jpg?fit=731%2C1024&amp;ssl=1\" class=\"wp-image-2249\" src=\"https:\/\/i0.wp.com\/sgamag.com\/wp-content\/uploads\/2019\/06\/walt-moore-copy-1.jpg?resize=194%2C267&#038;ssl=1\" alt=\"\" width=\"194\" height=\"267\" \/><p id=\"caption-attachment-2249\" class=\"wp-caption-text\"><a href=\"wmoore@georgiasbdc.org\"><span style=\"color: #999999;\"><strong><em>Walt Moore, Area Director<\/em><\/strong><\/span><\/a><\/p><\/div>\n<p>The year 2020 will be remembered as the year of chaos. A global pandemic paralyzed the normal life we were all accustomed to and are still trying to rebound. For small business owners, it has been challenging to navigate the pandemic world of changes while still trying to meet their customers&#8217; needs. To stay above water, business owners had to leverage around uncertainty and pivot their businesses as circumstances changed. Being proactive and adaptive has been one of the most beneficial steps a small business owner could achieve. Unfortunately for some, waiting out the pandemic before reopening their business as it was before may have been a bad decision.<\/p>\n<p>Two main areas most small business owners found important during the pandemic were an online presence and accurate bookkeeping. Businesses that had an online presence were able to capitalize on this approach, even if their physical location was temporarily closed. Selling products online and informing customers about changes in business hours and other options on their\u00a0website and\u00a0social media\u00a0helped customers make informed decisions.<\/p>\n<p>The importance of maintaining accurate bookkeeping was evident to the small business owners as they started to apply for disaster assistance through the Small Business Administration (SBA) this summer.\u00a0\u00a0Money was\u00a0available for working capital and payroll to help small businesses survive until the economy leveled out. However, some business owners found that their payroll or financial statements were not up to date,\u00a0which caused a delay\u00a0in getting the money they desperately needed. To keep revenue coming in, some businesses had to modify the product or service they provided. This necessary pivot in their business took them in a temporary and new direction.<\/p>\n<p>An excellent example of pivoting is The Lankford, a popular farm-to-table restaurant in Tifton. The owners reached out to Rob Martin, area\u00a0director of the University of Georgia Small Business Development Center in Albany.<\/p>\n<p>The\u00a0restaurant owners remember March 13, 2020,\u00a0as the last &#8220;normal&#8221; night of service. At this time, the coronavirus pandemic had begun impacting people and businesses around Georgia. The business owners pivoted their business model to provide takeout but soon realized their business did not easily adjust to the switch. They built their business and brand on the experience, presentation, and atmosphere, which was difficult to convey in a takeout model. The owners had to make the tough decision to close temporarily, and then\u00a0they took time\u00a0to assess damages and develop a game plan.<\/p>\n<p>During the planning phase, the restaurant owners created several innovative ideas to generate revenue, including a new takeout model called Local To-Go. The owners partnered with another local business to develop &#8220;Quarantini Kits,&#8221; and opened a farmer&#8217;s market to support their producers. Not only were they using innovative new ideas, but they also used social media and found a new market for natural dog treats, which generated another temporary revenue stream.<\/p>\n<p>It&#8217;s important for a small business owner to reevaluate their strategic plan and look for new markets that they can tap into until the pandemic is behind us. Regardless of creating a new service or product, strategic planning is crucial for a business owner right now. Examining current market trends and customer behavior will help guide a business to a more profitable outcome.<\/p>\n<p>The <a href=\"http:\/\/www.valdosta.edu\/sbdc\">UGA Small Business Development Center<\/a> can help small business owners with their next steps. Along with strategic planning, our consultants may help with a variety of other business-related topics. Our confidential, no-cost consulting will help business owners make the right decisions moving forward during the uncharted waters we are faced with.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The year 2020 will be remembered as the year of chaos. A global pandemic paralyzed the normal life we were all accustomed to and are still trying to rebound. For small business owners, it has been challenging to navigate the pandemic world of changes while still trying to meet their customers&#8217; needs. To stay [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[],"class_list":["post-3175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pivoting to Success: How Small Businesses Adapt and Change - South Georgia Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sgamag.com\/index.php\/2020\/12\/06\/pivoting-to-success-how-small-businesses-adapt-and-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pivoting to Success: How Small Businesses Adapt and Change - South Georgia Magazine\" \/>\n<meta property=\"og:description\" content=\"&nbsp; The year 2020 will be remembered as the year of chaos. A global pandemic paralyzed the normal life we were all accustomed to and are still trying to rebound. For small business owners, it has been challenging to navigate the pandemic world of changes while still trying to meet their customers&#8217; needs. To stay [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sgamag.com\/index.php\/2020\/12\/06\/pivoting-to-success-how-small-businesses-adapt-and-change\/\" \/>\n<meta property=\"og:site_name\" content=\"South Georgia Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-07T00:13:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-06T13:25:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/sgamag.com\/wp-content\/uploads\/2020\/12\/Expert-corner-Walt-Moore_highlight_1.png?fit=900%2C300&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Thressea Boyd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thressea Boyd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sgamag.com\\\/index.php\\\/2020\\\/12\\\/06\\\/pivoting-to-success-how-small-businesses-adapt-and-change\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sgamag.com\\\/index.php\\\/2020\\\/12\\\/06\\\/pivoting-to-success-how-small-businesses-adapt-and-change\\\/\"},\"author\":{\"name\":\"Thressea Boyd\",\"@id\":\"https:\\\/\\\/sgamag.com\\\/#\\\/schema\\\/person\\\/2e8788e0d24c2fcfcc42198a47d9fbb2\"},\"headline\":\"Pivoting to Success: How Small Businesses Adapt and Change\",\"datePublished\":\"2020-12-07T00:13:18+00:00\",\"dateModified\":\"2021-05-06T13:25:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sgamag.com\\\/index.php\\\/2020\\\/12\\\/06\\\/pivoting-to-success-how-small-businesses-adapt-and-change\\\/\"},\"wordCount\":617,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/sgamag.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sgamag.com\\\/index.php\\\/2020\\\/12\\\/06\\\/pivoting-to-success-how-small-businesses-adapt-and-change\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/sgamag.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Expert-corner-Walt-Moore_highlight_1.png?fit=900%2C300&ssl=1\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sgamag.com\\\/index.php\\\/2020\\\/12\\\/06\\\/pivoting-to-success-how-small-businesses-adapt-and-change\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sgamag.com\\\/index.php\\\/2020\\\/12\\\/06\\\/pivoting-to-success-how-small-businesses-adapt-and-change\\\/\",\"url\":\"https:\\\/\\\/sgamag.com\\\/index.php\\\/2020\\\/12\\\/06\\\/pivoting-to-success-how-small-businesses-adapt-and-change\\\/\",\"name\":\"Pivoting to Success: How Small Businesses Adapt and Change - South Georgia Magazine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sgamag.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sgamag.com\\\/index.php\\\/2020\\\/12\\\/06\\\/pivoting-to-success-how-small-businesses-adapt-and-change\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sgamag.com\\\/index.php\\\/2020\\\/12\\\/06\\\/pivoting-to-success-how-small-businesses-adapt-and-change\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/sgamag.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Expert-corner-Walt-Moore_highlight_1.png?fit=900%2C300&ssl=1\",\"datePublished\":\"2020-12-07T00:13:18+00:00\",\"dateModified\":\"2021-05-06T13:25:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sgamag.com\\\/index.php\\\/2020\\\/12\\\/06\\\/pivoting-to-success-how-small-businesses-adapt-and-change\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sgamag.com\\\/index.php\\\/2020\\\/12\\\/06\\\/pivoting-to-success-how-small-businesses-adapt-and-change\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sgamag.com\\\/index.php\\\/2020\\\/12\\\/06\\\/pivoting-to-success-how-small-businesses-adapt-and-change\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/sgamag.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Expert-corner-Walt-Moore_highlight_1.png?fit=900%2C300&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/sgamag.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Expert-corner-Walt-Moore_highlight_1.png?fit=900%2C300&ssl=1\",\"width\":900,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sgamag.com\\\/index.php\\\/2020\\\/12\\\/06\\\/pivoting-to-success-how-small-businesses-adapt-and-change\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sgamag.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pivoting to Success: How Small Businesses Adapt and Change\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sgamag.com\\\/#website\",\"url\":\"https:\\\/\\\/sgamag.com\\\/\",\"name\":\"South Georgia Magazine\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/sgamag.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sgamag.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sgamag.com\\\/#organization\",\"name\":\"South Georgia Magazine\",\"url\":\"https:\\\/\\\/sgamag.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sgamag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/sgamag.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/sgamag-2-2.jpg?fit=703%2C154&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/sgamag.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/sgamag-2-2.jpg?fit=703%2C154&ssl=1\",\"width\":703,\"height\":154,\"caption\":\"South Georgia Magazine\"},\"image\":{\"@id\":\"https:\\\/\\\/sgamag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sgamag.com\\\/#\\\/schema\\\/person\\\/2e8788e0d24c2fcfcc42198a47d9fbb2\",\"name\":\"Thressea Boyd\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe2e31a9f211cefab0150d4b79f2d960ffcb7492089cdfc80ba367804d9c55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe2e31a9f211cefab0150d4b79f2d960ffcb7492089cdfc80ba367804d9c55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe2e31a9f211cefab0150d4b79f2d960ffcb7492089cdfc80ba367804d9c55b?s=96&d=mm&r=g\",\"caption\":\"Thressea Boyd\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pivoting to Success: How Small Businesses Adapt and Change - South Georgia Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sgamag.com\/index.php\/2020\/12\/06\/pivoting-to-success-how-small-businesses-adapt-and-change\/","og_locale":"en_US","og_type":"article","og_title":"Pivoting to Success: How Small Businesses Adapt and Change - South Georgia Magazine","og_description":"&nbsp; The year 2020 will be remembered as the year of chaos. A global pandemic paralyzed the normal life we were all accustomed to and are still trying to rebound. For small business owners, it has been challenging to navigate the pandemic world of changes while still trying to meet their customers&#8217; needs. To stay [&hellip;]","og_url":"https:\/\/sgamag.com\/index.php\/2020\/12\/06\/pivoting-to-success-how-small-businesses-adapt-and-change\/","og_site_name":"South Georgia Magazine","article_published_time":"2020-12-07T00:13:18+00:00","article_modified_time":"2021-05-06T13:25:00+00:00","og_image":[{"width":900,"height":300,"url":"https:\/\/i0.wp.com\/sgamag.com\/wp-content\/uploads\/2020\/12\/Expert-corner-Walt-Moore_highlight_1.png?fit=900%2C300&ssl=1","type":"image\/png"}],"author":"Thressea Boyd","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Thressea Boyd","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sgamag.com\/index.php\/2020\/12\/06\/pivoting-to-success-how-small-businesses-adapt-and-change\/#article","isPartOf":{"@id":"https:\/\/sgamag.com\/index.php\/2020\/12\/06\/pivoting-to-success-how-small-businesses-adapt-and-change\/"},"author":{"name":"Thressea Boyd","@id":"https:\/\/sgamag.com\/#\/schema\/person\/2e8788e0d24c2fcfcc42198a47d9fbb2"},"headline":"Pivoting to Success: How Small Businesses Adapt and Change","datePublished":"2020-12-07T00:13:18+00:00","dateModified":"2021-05-06T13:25:00+00:00","mainEntityOfPage":{"@id":"https:\/\/sgamag.com\/index.php\/2020\/12\/06\/pivoting-to-success-how-small-businesses-adapt-and-change\/"},"wordCount":617,"commentCount":0,"publisher":{"@id":"https:\/\/sgamag.com\/#organization"},"image":{"@id":"https:\/\/sgamag.com\/index.php\/2020\/12\/06\/pivoting-to-success-how-small-businesses-adapt-and-change\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/sgamag.com\/wp-content\/uploads\/2020\/12\/Expert-corner-Walt-Moore_highlight_1.png?fit=900%2C300&ssl=1","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sgamag.com\/index.php\/2020\/12\/06\/pivoting-to-success-how-small-businesses-adapt-and-change\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sgamag.com\/index.php\/2020\/12\/06\/pivoting-to-success-how-small-businesses-adapt-and-change\/","url":"https:\/\/sgamag.com\/index.php\/2020\/12\/06\/pivoting-to-success-how-small-businesses-adapt-and-change\/","name":"Pivoting to Success: How Small Businesses Adapt and Change - South Georgia Magazine","isPartOf":{"@id":"https:\/\/sgamag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sgamag.com\/index.php\/2020\/12\/06\/pivoting-to-success-how-small-businesses-adapt-and-change\/#primaryimage"},"image":{"@id":"https:\/\/sgamag.com\/index.php\/2020\/12\/06\/pivoting-to-success-how-small-businesses-adapt-and-change\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/sgamag.com\/wp-content\/uploads\/2020\/12\/Expert-corner-Walt-Moore_highlight_1.png?fit=900%2C300&ssl=1","datePublished":"2020-12-07T00:13:18+00:00","dateModified":"2021-05-06T13:25:00+00:00","breadcrumb":{"@id":"https:\/\/sgamag.com\/index.php\/2020\/12\/06\/pivoting-to-success-how-small-businesses-adapt-and-change\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sgamag.com\/index.php\/2020\/12\/06\/pivoting-to-success-how-small-businesses-adapt-and-change\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sgamag.com\/index.php\/2020\/12\/06\/pivoting-to-success-how-small-businesses-adapt-and-change\/#primaryimage","url":"https:\/\/i0.wp.com\/sgamag.com\/wp-content\/uploads\/2020\/12\/Expert-corner-Walt-Moore_highlight_1.png?fit=900%2C300&ssl=1","contentUrl":"https:\/\/i0.wp.com\/sgamag.com\/wp-content\/uploads\/2020\/12\/Expert-corner-Walt-Moore_highlight_1.png?fit=900%2C300&ssl=1","width":900,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/sgamag.com\/index.php\/2020\/12\/06\/pivoting-to-success-how-small-businesses-adapt-and-change\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sgamag.com\/"},{"@type":"ListItem","position":2,"name":"Pivoting to Success: How Small Businesses Adapt and Change"}]},{"@type":"WebSite","@id":"https:\/\/sgamag.com\/#website","url":"https:\/\/sgamag.com\/","name":"South Georgia Magazine","description":"","publisher":{"@id":"https:\/\/sgamag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sgamag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sgamag.com\/#organization","name":"South Georgia Magazine","url":"https:\/\/sgamag.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sgamag.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/sgamag.com\/wp-content\/uploads\/2016\/09\/sgamag-2-2.jpg?fit=703%2C154&ssl=1","contentUrl":"https:\/\/i0.wp.com\/sgamag.com\/wp-content\/uploads\/2016\/09\/sgamag-2-2.jpg?fit=703%2C154&ssl=1","width":703,"height":154,"caption":"South Georgia Magazine"},"image":{"@id":"https:\/\/sgamag.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/sgamag.com\/#\/schema\/person\/2e8788e0d24c2fcfcc42198a47d9fbb2","name":"Thressea Boyd","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe2e31a9f211cefab0150d4b79f2d960ffcb7492089cdfc80ba367804d9c55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe2e31a9f211cefab0150d4b79f2d960ffcb7492089cdfc80ba367804d9c55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe2e31a9f211cefab0150d4b79f2d960ffcb7492089cdfc80ba367804d9c55b?s=96&d=mm&r=g","caption":"Thressea Boyd"}}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/sgamag.com\/wp-content\/uploads\/2020\/12\/Expert-corner-Walt-Moore_highlight_1.png?fit=900%2C300&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7Olpy-Pd","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/sgamag.com\/index.php\/wp-json\/wp\/v2\/posts\/3175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgamag.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgamag.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgamag.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sgamag.com\/index.php\/wp-json\/wp\/v2\/comments?post=3175"}],"version-history":[{"count":5,"href":"https:\/\/sgamag.com\/index.php\/wp-json\/wp\/v2\/posts\/3175\/revisions"}],"predecessor-version":[{"id":3245,"href":"https:\/\/sgamag.com\/index.php\/wp-json\/wp\/v2\/posts\/3175\/revisions\/3245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgamag.com\/index.php\/wp-json\/wp\/v2\/media\/3223"}],"wp:attachment":[{"href":"https:\/\/sgamag.com\/index.php\/wp-json\/wp\/v2\/media?parent=3175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgamag.com\/index.php\/wp-json\/wp\/v2\/categories?post=3175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgamag.com\/index.php\/wp-json\/wp\/v2\/tags?post=3175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}