{"id":2404,"date":"2019-11-04T12:31:27","date_gmt":"2019-11-04T17:31:27","guid":{"rendered":"http:\/\/sgamag.com\/?p=2404"},"modified":"2020-09-01T11:38:59","modified_gmt":"2020-09-01T15:38:59","slug":"mother-and-son-entrepreneurial-team-bake-up-southern-treats","status":"publish","type":"post","link":"https:\/\/sgamag.com\/index.php\/2019\/11\/04\/mother-and-son-entrepreneurial-team-bake-up-southern-treats\/","title":{"rendered":"Mother and Son Entrepreneurial Team Bake up Southern Treats"},"content":{"rendered":"
\"\"

Southern Treats:<\/strong> Southern Straws owners Neal Amos and Margaret Amos<\/p><\/div>\n

As Southern as sweet tea and grits, cheese straws are a savory little treat that packs a bit of a kick. Starting with a few essential ingredients including cheese, butter, flour, and a pinch of cayenne pepper, variations of cheese straw recipes have been passed down through generations.<\/p>\n

Margaret Amos, from Columbus, started making cheese straws more than 30 years ago.<\/p>\n

“I was just out of college, looking for something to make for friends for Christmas,\u201d says Margaret.\u00a0 \u201cGrabbing my mom\u2019s cheese straw press and recipe, I went to my apartment and whipped up several batches of cheese straws. What\u2019s funny is, there was one ingredient I wasn\u2019t sure what it was, so I used what I thought it meant\u2026well that has turned into \u2018the secret ingredient\u2019 because I actually used the wrong ingredient. To this day, we add the secret ingredient in every batch.\u201d<\/p>\n

Like many small businesses, what started as a hobby became a commercial enterprise many years later. When the bottom dropped out of the financial services industry in 2010, Margaret found herself without a job.<\/p>\n

Having worked in the corporate world since college, Margaret says she was ready for something completely different. Turning to her hobby of making cheese straws, she started Southern Straws<\/a> in 2011.<\/p>\n

\"\"\u201cI had to learn a whole new world,\u201d says Margaret. \u201cFrom the licensing requirements in the food industry to scaling up my mom\u2019s recipe, to creating a business plan and making sales calls.\u201d<\/p>\n

A time of growth, Margaret says she embraced the journey and got going. \u201cFor three years, I was a one-woman show and responsible for all the baking, packaging, and delivering. At times, I wasn’t sure what I was doing. There was no playbook, but I was having fun.”<\/p>\n

With the base of her customers in Columbus and the surrounding area, Margaret expanded Southern Straws’ distribution footprint to include North Georgia, the mountains of North Carolina, and coastal communities.<\/p>\n

“I would walk in a shop and ask, ‘Are you the owner?’ and tell them I had a gift for them,\u201d she says. \u201cWho doesn\u2019t like to get a gift? So, I\u2019d leave them with a box of cheese straws and some information about Southern Straws. I didn\u2019t hear back from everyone I visited, but the ones I did are still our customers today.\u201d<\/p>\n

While Margaret was selling cheese straws from the back of her car, the oldest of her three sons, Neal, was busy earning a finance degree from the University of Georgia (UGA).<\/p>\n

In December 2013, Neal had his first real glimpse of Southern Straws’ growth potential. “I was home for the Christmas break and was helping my mom out,” he says. “I delivered an order to a local shop, and by the time I got back to our bakery, they were calling wanting 24 more bags. I thought, \u2018How is this possible?\u2019\u201d<\/p>\n

Intrigued by the idea of growing a small business from the ground up, Neal joined the team after graduating from UGA in May 2014.<\/p>\n

\u201cWith Neal coming onboard, the first item on the agenda was getting both of us on an even playing field,\u201d says Margaret. \u201cI had heard of a program offered through the UGA Small Business Development Center called StartSmart being offered in Columbus. It was about a six-week course, and when we walked out of the last class, I felt we were then truly partners.\u201d<\/p>\n

That summer, Neal and Margaret attended their first wholesale gift show in Atlanta, and Southern Straws<\/a> was officially off the ground and running. Under the new mother and son partnership, Southern Straws has expanded its reach from a handful of shops in 2011 to more than 300 boutiques, wine shops, resorts, and specialty grocery stores.<\/p>\n

Neal and Margaret produce the cheese straws in a custom-built kitchen in midtown Columbus. They offer three flavors of cheese straws: Original, Spicy, and Mild. True to cheese straw tradition, the Original has just a little kick, Spicy provides more heat, and Mild is for those who enjoy a cheesy wafer without the heat.<\/p>\n

As the company continues to grow, the team remains true to its roots. They hand-craft the cheese straws with fresh, premium ingredients and cut them into bite-sized wafers that are packed with flavor and cooked to crisp perfection. With a team of three employees, in addition to Margaret and Neal, they bake, pack and ship the cheese straws from Columbus.<\/p>\n

\"\"This year, the company embarked on a rebranding of its packaging. During the process, Margaret and Neal considered the packaging from the consumer\u2019s perspective. The new 6 oz. box contains two packs of cheese straws, so consumers can open one package and save the other for later.<\/p>\n

Margaret says they wanted a fresh and unique look that represented the boutiques and shops that carry Southern Straws.<\/p>\n

Now in their fifth year as a team, Neal and Margaret are often asked about working together.<\/p>\n

\u201cOur strengths balance each other, with Neal being the strategic leader, while I ensure that the details aren\u2019t lost in the process,\u201d says Margaret. \u201cWe\u2019ve had our moments of conflict, but we both have the same vision of growing Southern Straws<\/a> to whatever level it\u2019s meant to be, and we usually are laughing about our spats a few days later. I can\u2019t get that mad at him; he\u2019s my son.\u201d<\/p>\n

Asked about the future of the company, Margaret points to Neal and says, \u201cHe\u2019s 29, and there is a tremendous opportunity for growth for Southern Straws<\/a> when you\u2019ve got a young, dedicated entrepreneur as your partner. I just get excited thinking about what\u2019s ahead.\u201d<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

As Southern as sweet tea and grits, cheese straws are a savory little treat that packs a bit of a kick. Starting with a few essential ingredients including cheese, butter, flour, and a pinch of cayenne pepper, variations of cheese straw recipes have been passed down through generations. Margaret Amos, from Columbus, started making cheese […]<\/p>\n","protected":false},"author":3,"featured_media":2539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[],"class_list":["post-2404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"yoast_head":"\nMother and Son Entrepreneurial Team Bake up Southern Treats - South Georgia Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sgamag.com\/index.php\/2019\/11\/04\/mother-and-son-entrepreneurial-team-bake-up-southern-treats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mother and Son Entrepreneurial Team Bake up Southern Treats - South Georgia Magazine\" \/>\n<meta property=\"og:description\" content=\"As Southern as sweet tea and grits, cheese straws are a savory little treat that packs a bit of a kick. 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